THE OPPORTUNITY
Revamp the $1B per year ad experience for listeners with improved visuals, mechanics, and incentives that work better for listeners and advertisers.
PROJECT TIMELINE
6 months dedicated to product design and research
3 months of experimentation and iterative updates
ROLE
Investigate new modes of
ad presentation, interaction, and unlocks for ad supported listeners
TEAM
Product Design on a team of 1 design engineer and 2 visual designers
DESIGN
Visual design, Product Design, Design Strategy, Prototyping, Design Communication, Design Leadership
TOOLS
Figma, Framer,
Photoshop,
Adobe Audition,
Spline,
After Effects
THE OPPORTUNITY
After enhancing the ad-tier experience, I was tasked with expanding the social and cross product functionality of the redesigned experience along with listener identity.
PROJECT TIMELINE
ROLE
TEAM
Product design within a core
team of 4 product designers
DESIGN
Visual design, Product Design, Prototyping, Front-end development
TOOLS
Sketch, Framer, Illustrator,
Photoshop, Android IDE,
HTML, CSS, React
Section 1
For over a decade this was the
container for all things one one of
the planet's most influential social
platforms. How do you redefine
an experience at the most pivotal
time of its existence in a rapidly
evolving landscape of social media?